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Viki Winterton is founder of Expert Insights Publishing, home of best-selling and award winning books and magazines, where visionaries and those on the rise come together to create immediate impact. Viki is also a speaker, multiple #1 International Best-Selling Author and Award-Winning Publisher, founder of Bestselling Authors International Organization, Write Now! broadcast and Write Away, Write Now!, the global community where writers find everything they need at each stage of their journey!
The best way for a speaker to get known worldwide today
Viki has gone through all the different aspects people can use to get promoted. To her, by far the most powerful vehicle is your own book. Very few people get a book written and published. It’s a very elite crowd authors run in, and that’s why media and clients respect it.
Her very first book
Viki first thought, as many others do, that she didn’t have a story to tell. She was approached to do a book anthology, one chapter, but she delayed it for years. At some point she got frustrated with what authors were getting out of their books, and thanks to the experience working with many authors, she wrote the book Beyond Your Book. Discover the Many Ways You Can Use Your Book to Skyrocket Your Success!
Why speakers should write a book
Some of the most powerful reasons why it’s so important that a speaker has her own book are:
- It develops a respect for people within your circle, your following.
- It creates media opportunities, even when the book hasn’t been published yet.
- It helps to close deals.
I’ve published my book, what’s next?
Before you publish your book, you have to have a plan, a marketing plan, a vision, your goals. You must have created strategic alliances that will allow you to promote your book: TV programs, radio shows, podcasts, etc. Book sales are the least of what a book does for you. What a book really does for you is to open doors.
Related: How to Become Highly Influential in Your Field
Favorite quotation
“Follow your bliss.” — Joseph Campbell
Recommended book
The Tao by Wayne Dyer
Routine to Shine
Take time for yourself. Do something that allows you to internalize. Stop pushing and start pulling.
Links
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