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Unna Lehtipuu is a Communications and Media professional with extensive experience in international communication, media, investing and corporate responsibility issues. Currently CEO of the Communications Agency Framilla Finland, she is also a journalist, an author of 7 non-fiction books and a keynote speaker.
Antti Mustakallio is a public speaking coach, one of Finland’s few professional speechwriters, and a media commentator on persuasive communication. He is also the brains behind the annual Summer School of Rhetoric conference (Retoriikan kesäkoulu), featuring some of the world’s most influential speechwriters and other international experts on persuasive communication.
The Best Speech Of Your Life
The world is everyday more and more connected. This brings more opportunities for people to interact. And due to the pandemics most of this interaction occurs on a digital way (events, meetings, etc.) where time is very limited.
So a growing number of persons need to use that short time to express their message in a effective way.
ELÄMÄSI PARAS PUHE (The Best Speech of your Life) was written to fill that need.
The book covers speaking theory, classic rhetoric and how to build the content and the structure of your business speech, but it’s also a guide that helps you in a practical way such as social speeches. It also covers analysis and examples from recent speeches especially during 2020. Not surprisingly, the most remarkable speeches leaders gave in 2020 fell into the “crisis speech” category.
Related: Charisma and Persuasion
Favorite quotations
“Vir bonus dicendi peritus.” — Marcus Portius Cato
“People will forget what you said, people will forget what you did but people will never forget how you made them feel.” — Maya Angelou
Recommended book
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath
Routine to Shine
People are the best investment you can do in your life so contact people and specially learn to like people.
If you’re able to like people, people will note it. Go to some public place and look at people in the place or the people passing by.
Think about their life (Where are they? How could their friends be? What are their strengths?) learn to think positive of people.
This not only will make you a better speaker but also will make people to like you. And with this you will shine!
Links
Framilla Finland (Unna Lehtipuu’s company)
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