In this episode I’m the one on the hotseat.
Many of you already know me because of the podcast and today you will know a little more about me but the most important, you are going to know about my new book: Rock the Tech Stage. And the host today is our former guest Emily Edgeley, thank you very much for joining!
What’s Rock The Tech Stage about?
Today brilliant people are creating technologies to solve the most important problems in society: the climate crisis, healthcare, education for everybody, mobility, etc. But many will fail. Not due to wrong or inferior technologies. They’re going to fail to spread their ideas and obtain supporters: buyers, partners, investors, governments that partner with them, etc. Presenting technology has to be not only effective but inspiring.
And this book presents success stories from the technology industry, plus the tactical advice that you and anybody can put in practice.
My favorite section or piece of advice from the book
I think it could stand out passion, because as a speaker you need to find the topics you are passionate about. For instance great tech speakers are passionate for the products their present.
Also interaction with your audience, a very important skill we all have to develop nowadays for the virtual tech meetings and talks.
Finally, the importance of metaphors for connect with the audience. You have to link your speech with something familiar in order to reach and engage with your audiences, especially with the non-technical ones.
The biggest misconceptions about rocking the tech stage
- Speaking too abstract, which comes from the education, from engineering, when a typical assignment is writing research papers. Most of technical people will go in the abstract way because they haven’t realized of a better way to communicate for a wider audience.
- Another one is the extended use of acronyms and buzzwords, some of them you have to use because they are completely widespread that everybody understand. All in all it’s better to use simple language.
“Speakers who talk about what life has taught them never fail to keep the attention of their listeners.” — Dale Carnegie
Routine to Shine
Speak in front of the camera, just for yourself. Record yourself and then watch it and listen to it. Practice saying very short stories, a pitch or an explanation.
For these times we live, when almost everything is remote, seeing how you perform in video is very important: Do it regularly so you’ll find your weakest points and improve them.
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