Devapriya Khanna is a Leadership Brand Strategist, an internationally certified Executive Coach, business mentor and a global speaker. Through her venture, 212 Degrees Brand Lab, she works closely with entrepreneurs, executives and enterprises to create memorable personal brands that deliver business results and grow influence and impact.
As a strategist, coach and mentor, Devapriya has delivered several hours of transformative interventions for corporates, business houses, startups, educational institutes and impacted over 2500+ corporate and business leaders.
Her clients include organizations and institutions such as Mastercard, Yes Bank, Bain, Dell, Maruti Suzuki, Xerox India and Astra Zeneca.
During her pre-entrepreneurial corporate career, Devapriya has dedicated 18 years to global organizations such as Nestle, GE, ICICI Prudential, Carlsberg and has helped launch, build and nurture powerful global brands that have won consumer confidence & delivered outstanding business results. Her current practice leans heavily on the real-life experience that she has garnered during these 18 years.
From corporate world to entrepreneurship
Devapriya started her journey with a successful corporate career and, for years, with no plans to become an entrepreneur. All that changed in 2013 when she took a sabbatical year and during it she tasted the magic of entrepreneurial life, so she decided to launch her own brand consultancy firm and never looked back to corporate world. Shortly after she started to get invited to speak to spread the message of her entrepreneurial journey on different stages and this way her speaker career begun.
What is Personal Branding?
For Devapriya personal branding is the sum total of the perceptions and the experiences that you live in the minds of your target audience. She resumes this with an equation:
Your personal brand = Your reputation + Your credibility + Your visibility
Thus personal branding is nothing but the act of building your personal brand, making it visible and relatable to those that you need to connect with.
Three Big Mistakes in Personal Branding
1. Thinking that you don’t have a personal brand. Everyone has a personal brand even if you are conscious of this or not.
2. Being invisible on social media. Choose the platform where your target audience is present and focus on it.
3. Being inconsistent. Consistency breeds trust, so it’s very important to keep a constant flow of valuable content to your audience.
The three Cs of Personal Branding
Devapriya summarizes how to create your powerful personal brand in three elements, the three Cs of personal branding:
First C: Clarity. It’s about your why and your purpose and also about your ideal client and your message
Second C: Consistency. Again, it’s a very important factor to create trust.
Third C: Continuity. Building a personal brand is not the work of a day, it takes time and a lot of intentional work.
Devapriya’s Best Advice of Personal Branding for Speakers
First you have to reflect on figuring out who you are, how you want to be seen by others. Evaluate your place in the world and identify what you can offer. Your purpose for being a speaker and why should your message be heard.
Next step is to define, ask yourself what should your personal brand stand for? What is its foundation? What set you apart from other speakers and why should people want to work with you?. All this will define your personal branding statement.
Finally, you should start creating your digital assets: photos, videos, social media presence, a website with your speaker profile would be great.
Now that you have all this it’s time to start connecting with organizers, collaborators, and whoever can help you to reach the places and stages you desire to be.
“Our thought are like a pair of sunglasses. If you look at the world through sunglasses things look a little different, re-framing your thoughts is like taking off your sunglasses and putting on another pair with different lens. You’re asking: How can I look at this a different way?” — Devapriya’s mentor
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
Routine to Shine
During the pandemic Devapriya realized we are always more and more time aware of our devices and screens, so something that worked for her is to take 45 minutes everyday completely offline. This means: you, your shoes and a walk. No phone, no tablet, no music nor podcasts, etc. Only you with yourself. All this is important because you have to be connected to your own self in order to be able to connect with your audience.
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