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André Noel Chaker is an award-winning public speaker, writer, entrepreneur and business executive. Canadian born based in Helsinki, he has published five books, and his latest one–“The Finnish Miracle”–has become a best-seller in Finland. TEDxSemesteratSea speaker 2014.
His stage fright moment
When was still a student at Law School, André worked part time performing “singing telegrams” at special events. One night he went dressed as “Bell boy” to sing happy birthday to a girl working in an East-Montréal bar full of Hells Angels. He was really afraid and couldn’t perform at first, but then he came back and shined onstage.
Speakers shine with pathos
According to Greek philosopher Aristotle, every speaker should use ethos (credibility), logos (logic) and pathos (emotions) in a speech. In a recent research analyzing thousands of TED talks, it was observed that only 3% of these speeches reach more than 10 million views. The hypothesis is that these outstanding speeches all have a similar breakdown: 10% ethos, 25% logos, and 65% pathos. That’s the power of pathos, to turn data and facts into a compelling story.
Related: Storytelling is important for everybody
Writing books to change behaviors
André’s motivation to write “The Finnish miracle” and “Santa’s Dream” is the power of pathos. You can embed what you believe into stories, with the purpose of changing behaviors.
Favorite quotation
“Be yourself, everyone else is taken.” —Oscar Wilde
Recommended book
“Talk Like TED” by Carmine Gallo
Routine to Shine
Come up with a story per week. Embed facts you want to convey into a compelling story.
Links
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