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Alessandra Cimatti: Common mistakes in company presentations

Fri, 16 Jan 2015 14:28:23 +0200 by Oscar 1 Comment

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AlessandraCimatti2014Alessandra Cimatti is a Marketing Consultant, Presentation Designer, and Social Media Coach. Based in Milano, Italy, she has 25+ years of experience in a variety of management roles in multinational IT companies such as IBM, 3Com and USRobotics.

The most typical mistakes in company presentations

1. No clear structure and flow. Hard to follow.

2. Tied to the corporate template. Usually badly designed templates that limit users.

3. Careless about copyright of images. Instead of searching at Google, use either free image sources:  picjumbo.com, pixabay.com, pexels.com or stock image sources: shutterstock.com, fotolia.com, istockphoto.com

4. Using the wrong charts to display data.

Related: Sharpen your point on your slides. 2 easy principles to achieve that

Examples of speakers who make great presentations

Jeff Weiner, CEO of LinkedIn. You can watch this video

Seth Godin, marketing thought leader. You can watch this video

Newest trends in presentations

Uploading slides to Internet is good for marketing. Slideshare is the most popular site, which is well indexed.

Use of full-screen size photography, minimal text (keywords), avoid bullet lists, and embed videos.

Apps customized or designed for tablets. Example: Haiku Deck.

Favorite quotations

“If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein

“The success of your presentation will be judged not by the knowledge you send but by what the listener receives.” -Lilly Walters.

Recommended books

Trees, Maps and Theorems by Jean-luc Doumont

Presentation Zen by Garr Reynolds

Routine to Shine

Listen to podcasts of many topics. Explore podcasts.

Links

SlideCoaching (don’t miss her free “slide check”)

Alessandra at Twitter

Alessandra at LinkedIn


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Filed Under: Podcasts Tagged With: coach, design, IT, marketing, presentations

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  1. Adam Tratt: Creating Presentations that Inspire says:
    Sun, 12 Apr 2015 11:55:46 +0300 at 11:55 am

    […] Related: Common mistakes in company presentations […]

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