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Alessandra Cimatti is a Marketing Consultant, Presentation Designer, and Social Media Coach. Based in Milano, Italy, she has 25+ years of experience in a variety of management roles in multinational IT companies such as IBM, 3Com and USRobotics.
The most typical mistakes in company presentations
1. No clear structure and flow. Hard to follow.
2. Tied to the corporate template. Usually badly designed templates that limit users.
3. Careless about copyright of images. Instead of searching at Google, use either free image sources: picjumbo.com, pixabay.com, pexels.com or stock image sources: shutterstock.com, fotolia.com, istockphoto.com
4. Using the wrong charts to display data.
Related: Sharpen your point on your slides. 2 easy principles to achieve that
Examples of speakers who make great presentations
Jeff Weiner, CEO of LinkedIn. You can watch this video
Seth Godin, marketing thought leader. You can watch this video
Newest trends in presentations
Uploading slides to Internet is good for marketing. Slideshare is the most popular site, which is well indexed.
Use of full-screen size photography, minimal text (keywords), avoid bullet lists, and embed videos.
Apps customized or designed for tablets. Example: Haiku Deck.
Favorite quotations
“If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein
“The success of your presentation will be judged not by the knowledge you send but by what the listener receives.” -Lilly Walters.
Recommended books
Trees, Maps and Theorems by Jean-luc Doumont
Presentation Zen by Garr Reynolds
Routine to Shine
Listen to podcasts of many topics. Explore podcasts.
Links
SlideCoaching (don’t miss her free “slide check”)
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