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Aidan Crawford is a speaker, author, and consultant with expertise in building virtual communities and using AI to develop business strategies for speakers. He’s authored two books, “DIY Marketing for Consultants, Trainers and Professional Speakers” and “BOOKED! The Insiders Guide for Speakers Selling to Associations”. Aidan also co-founded the Association & Society Speakers Community and the Speaker Business Club, both focused on helping speakers clarify their market positioning and find paid opportunities using AI.
What is the main impact of AI on speakers today
AI is a tool that speeds up the process of getting paid speaking engagements. That is the main impact of AI on speakers today according to Aidan. You could go on to ChatGTP right now and say, I am a speaker on “X”, give me a list of associations, wherever you are in Europe, in the UK, and in America, where my message would resonate. Within 8 seconds, you get a list of 10 associations where your message would resonate. Then you say: export all results as a CSV. As a result you’ve got a spreadsheet of prospects that you just have to work through.
Other ways AI helps speakers
- Setting aside dedicated time for prospecting can help speakers focus on the revenue aspect of their business, ensuring consistent growth and success. AI tools help on that.
- AI tools like Beautiful.ai, Yoodli, and others can make creating presentations and summarizing meetings more efficient, allowing speakers to focus on more creative and strategic tasks.
- Positioning is crucial for speakers’ success, and AI can help clarify their market position and value proposition.
The bad things about AI
While AI tools offer great potential, it’s important to verify the granular details AI provides, as they can sometimes be inaccurate.
Related: Attract Your Clients Through Speaking
Favorite quotation
“Never Be Cruel. Never Be Cowardly. Hate Is Always Foolish. Love Is Always Wise. Always Try To Be Nice, But Never Fail To Be Kind.” ― Doctor Who
Recommended book
Book More Business by Lois Creamer
Routine to Shine
Block time on your calendar for prospecting.
Links
SpeakingBusiness.tools (Aidan’s AI tool Keynote Accelerator)
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